Rules for Startups

List of Books Summarized Inside

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Entrepreneuring

1. Brand New : How Entrepreneurs Earned Consumers' Trust - Nancy F. Koehn
2. Secrets From an Inventor’s Notebook - Maurice Kanbar
3. Made To Stick - Chip Heath & Dan Heath
4. Unleashing the Idea Virus - Seth Godin
5. The Bootstrapper’s Bible - Seth Godin
6. How to Create a Purple Cow - Seth Godin
7. Business Lessons From Meatball Sundae - Seth Godin
8. Free Prize Inside - Seth Godin
9. Small is The New Big - Seth Godin
10. The Art of Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything - Guy Kawasaki
11. Reality Check - Guy Kawasaki
12. Startup Nation - Jeff Sloan and Rich Sloan
13. The Entrepreneur's Manual - Richard White
14. The Lean Startup - Eric Ries
15. Venturehacks - Nivi
16. Founders at Work: Stories of Startups’ Early Days - Jessica Livingston

Marketing

Pricing and Profiting
17. The Art of Pricing: How to Find the Hidden Profits to Grow Your Business - Rafi Mohammed
18. The Art of Profitability - Adrian Slywotzky
19. Priceless - William Poundstone

Branding and Marketing
20. Marketing Management: Analysis, Planning, Implementation & Control -Philip Kotler
21. The 22 Immutable Laws of Marketing - Al Ries and Jack Trout

22. All Marketers Are Liars - Seth Godin
23. Naked Marketing - The Bare Essentials - Robert Grede
24. The End Of Marketing As We Know It - Sergio Zyman
25. Permission Marketing Turning Strangers Into Friends, And Friends Into Customers - Seth Godin
26. The Marketing Playbook - Richard Tong & John Zagula
27. The Profit Zone - Adrian Slywotzky
28. The Paradox Of Choice - Why More Is Less - Barry Schwartz

29. The Art Of Choosing - Sheena S. Iyengar
30. The Laws of Choice - Predicting Customer Behavior - Eric Marder
31. Positioning: The Battle For Your Mind - Al Ries and Jack Trout

32. The 22 Immutable Laws Of Branding - Laura and Al Ries
33. Laws Of Branding - Susannah Hart and John Murphy
34. Crisis Marketing - When Bad Things Happen To Good Companies - Joe Marconi

Online Marketing
35. Tribes - Seth Godin
36. The Whuffie Factor - Tara Hunt
37. Groundswell - Charlene Li and Josh Bernoff
38. Citizen Marketers - When People Are The Message - Jackie Huba and Ben McConnell
39. Trust Agents - Chris Brogan
40. Web Analytics: An Hour A Day - Avinash Kaushik
41. Guerilla Marketing - Jay Conrad Lewinson

Selling
42. Sales Rules of Thumb
43. Secrets of Closing the Sale - Zig Ziglar
44. Secrets of Great Rainmakers - Jeffrey J. Fox
45. How to sell a Lobster - Bill Bishop
46. Unlock The Game - Ari Galper
47. The Little Red Book Of Selling - Jeffrey Gitomer
48. Selling Ice to the Eskimos - How to Sell a Product Nobody Wants - Jon Spolestra
49. Why We Buy - The Science Of Shopping - Paco Underhill
50. Selling The Invisible - Harry Beckwith

Managing: Basics
51. The One- Minute Manager - Kenneth Blanchard
52. The Essential Drucker - John J. Tarrant
53. My Years With General Motors - Alfred Sloan
54. The Nature Of Managerial Work - Henry Mintzberg
55. First Break All The Rules - Marcus Buckingham and Curt Coffman

Web Development
56. Getting Real - 37Signals
57. Don’t Make Me Think - Steve Krug
58. Prioritizing Web Usability - Jacob Nielsen and Hoa Loranger

More Useful Tips
59. Use the Internet to Promote Your Business
60. 21 Rules Every Entrepreneurs Must know
61. The 2 Most important documents for every businessman
62. More Startups Wisdom
63. Paul Graham’s Rules
64. Seth Godin’s Rules
65. Guy Kawasaki’s Rules

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